AI products are just now gaining mainstream success, but the American public is already worried about a lack of privacy protections and looking for companies to take their concerns seriously.
Considering the profitability of the adtech industry, it's clear that these companies are not feeling the pinch just yet. While the consumer sentiment toward data privacy is changing, it's crucial to acknowledge that change in such a massive and entrenched industry often happens at a glacial pace. The fact that 73% of Americans are taking active steps to protect their data privacy is a strong signal of discontent. However, the key question is whether these actions will be enough to force the adtech industry to change.
Technological solutions will only change if their customers demand it.
For social media companies, that might mean their users - consumers.
For ad tech, that will mean businesses directly or indirectly through agency partnerships. And these businesses will only demand it if they realize it is good for their bottom line - or if the government makes them! Which will come first?
Considering the profitability of the adtech industry, it's clear that these companies are not feeling the pinch just yet. While the consumer sentiment toward data privacy is changing, it's crucial to acknowledge that change in such a massive and entrenched industry often happens at a glacial pace. The fact that 73% of Americans are taking active steps to protect their data privacy is a strong signal of discontent. However, the key question is whether these actions will be enough to force the adtech industry to change.
Technological solutions will only change if their customers demand it.
For social media companies, that might mean their users - consumers.
For ad tech, that will mean businesses directly or indirectly through agency partnerships. And these businesses will only demand it if they realize it is good for their bottom line - or if the government makes them! Which will come first?
Thanks for your comments, Sharif!