AI products are just now gaining mainstream success, but the American public is already worried about a lack of privacy protections and looking for companies to take their concerns seriously.
Considering the profitability of the adtech industry, it's clear that these companies are not feeling the pinch just yet. While the consumer sentiment toward data privacy is changing, it's crucial to acknowledge that change in such a massive and entrenched industry often happens at a glacial pace. The fact that 73% of Americans are taking active steps to protect their data privacy is a strong signal of discontent. However, the key question is whether these actions will be enough to force the adtech industry to change.