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Data Privacy & AI: Consumer Insights Revealed Next Thursday!
Plus - Dive Deeper at Our San Francisco Launch Reception on 10/19
Everyone’s talking about data + AI. We listened.
Hold onto your keyboards! This Thursday, we're unveiling a first-of-its-kind study to examine consumer sentiment around artificial intelligence and the personal data that powers it. Stay tuned here on Substack to be first in line for the results.
Plus - if you're anything like us and can't resist a good deep dive (and a cocktail), join the party at our exclusive launch reception (alongside Ketch, who co-sponsored the study) at La Bande in San Francisco on October 19th. Are you based in SF? You can click here to request your spot. (Can’t make it? NYC and Boston events are also on the agenda for this November).
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The big ethical question is: Will consumers reward ethical data use in the age of AI?
Let's face it: data and AI have become the talk of the town. Or the internet. Or... you get the point. We decided it's time to demystify how consumers perceive data privacy when all they hear is AI-this and AI-that. What do leaders in business need to know about the pitfalls and landmines ahead as they leverage consumer data for new, AI-driven applications? And no, the answer isn’t looking the other way and trampling over your customers’ data dignity.
This study is a magnifying glass over sentiment, expectations, and the rewards of ethical data practice. Here’s a sneak peek:
Chatting with ChatGPT: A cool 27% of folks have had a digital chinwag with ChatGPT. Yep, AI isn't just for your techy neighbor anymore - this statistic is up from the 14% that Pew polled in March.
Warm and Fuzzy About AI? It's a mixed bag. 43% give AI a thumbs up, but label it “Machine Learning,” those thumbs multiply with a 21% surge in positivity.
Protect My Data, Please: Here's a sobering shot: a whopping 85% are wary about their personal data being shared.
But wait, there's more! (I always wanted to say that.) Dive deeper with us to explore the intricacies of consumer views on our 5 Ethical Data Principles: Privacy, Agency, Transparency, Fairness, and Accountability.
Again, for those based in the Bay Area, our official launch party is Thursday, October 19th, in San Francisco (one week after the survey results launch) - connect with the curious and get a first-hand look at our findings; request your spot here.
What We’re Reading On Ethical Tech This Week:
U.S. to rein in technology that limits Medicare Advantage care - Washington Post
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